Affiliate Disclosure
Full transparency about how we earn revenue and why it doesn't affect our reviews
How BonusLoots Earns Revenue
BonusLoots is committed to complete transparency about how we monetize our website. We believe you deserve to understand exactly how we make money and why this financial relationship doesn't compromise our editorial integrity.
This disclosure explains our revenue model, our policies on editorial independence, and how we ensure affiliate relationships never influence our reviews.
Where we actually stand today
We have no live affiliate partnership. Not one. All 107 operators in our registry are recorded with no commercial agreement, and the site has never earned a commission. Where a review has no deal behind it, the button takes you to our own review rather than to the operator — an outbound link is only generated for an operator whose record carries a signed agreement and a tracking URL.
We are stating that plainly because the alternative is to describe a business that does not exist yet. An earlier version of this page claimed roughly 80% of the casinos we review were partners. That was never measured and it was never true.
Our Primary Revenue Source: Affiliate Commissions
BonusLoots generates revenue primarily through affiliate marketing partnerships with the casinos, sportsbooks, and gambling platforms we review. When a reader clicks one of our links and signs up for an account at a casino, we earn a commission based on their activity.
Key Point: Affiliate Earnings Don't Affect Reviews
When commissions start, they will not decide what a review says. The rating and the commercial record are separate fields in separate files: a rating comes from the published methodology, and whether we are paid comes from the operator registry. Nothing in the template lets one read the other. That is a design we can show you, rather than a promise about our character.
Commission Structure
Our affiliate commissions vary by partner and are typically based on:
- Revenue share: A percentage of the net revenue generated by referred players (typically 20-40%)
- CPA (Cost Per Action): Fixed payments when a referred player completes specific actions like first deposit or account verification
- Hybrid models: Combinations of revenue share and CPA that incentivize quality referrals
We prioritize long-term, sustainable partnerships over high commission rates. We'd rather recommend a casino with lower commissions that treats players well than refer to a high-commission platform with poor service. Our reputation is our most valuable asset.
Which Casinos Are Affiliates?
None of them, today. Every operator in the registry is marked as having no agreement, so every casino on this site is currently one we earn nothing from.
When that changes it will be visible rather than announced. The operator record is what turns a review link into a paid link, and the same record supplies the conditions printed under the button — the wagering requirement, the minimum deposit, the maximum bet, the expiry. A page cannot show you a paid button without them, because they are generated from the same field.
Our ratings currently run from 7.8 to 9.4 out of 10, and three sit below 8. That is a narrow band, and we would rather say so than describe it as a rigorous spread. It reflects which operators we chose to write about, not a claim that no bad casino exists.
How We Ensure Editorial Independence
We've implemented strict policies to prevent affiliate relationships from influencing our reviews:
| Policy | Implementation |
|---|---|
| Rating and payment are separate data | A rating comes from the published methodology; whether we are paid comes from the operator registry. No template reads one to decide the other. |
| No payment for a rating | We will not sell a score or a position in a list, and we will say so to anyone who asks us to. |
| No paid link without its conditions | The wagering requirement, minimum deposit, maximum bet and expiry are generated from the same record as the link. A paid button cannot be published without them. |
| Disclosure above the fold, on every page | The banner at the top of all 255 pages links here. You do not have to reach the footer to learn we are paid. |
| No deal, no link | Where there is no agreement the button goes to our own review instead of the operator. There are no dead or decorative outbound buttons anywhere on the site. |
| Conflict of Interest Policy | Our editors cannot have direct financial stakes in casinos they review. |
| Editorial Oversight | Our Content Director reviews all reviews to ensure affiliate relationships don't influence ratings. |
| Regular Audits | We internally audit reviews quarterly to identify bias patterns related to affiliate status. |
Affiliate Program Transparency
We're transparent about our affiliate programs. If we're not earning a commission, we still review the casino objectively. If we ARE earning a commission, we disclose it clearly. This prevents readers from assuming bias in either direction.
Key transparency measures:
- The banner at the top of every page links to this one, above the fold
- Every outbound commercial link carries
rel="sponsored", so the relationship is machine-readable as well as visible - A paid link renders its significant conditions beneath it, from the same record
- Where there is no agreement, no outbound link is generated at all
- Ask us about any operator on the site and we will tell you what the arrangement is
Why Affiliate Disclosure Matters
Affiliate disclosure exists to protect consumers from bias. When a website earns money from recommendations, there's a natural financial incentive to recommend the highest-paying partners regardless of quality.
We believe transparency and accountability prevent this bias. By clearly disclosing affiliate relationships and proving our reviews remain objective, we build trust with readers. That trust is more valuable than any commission payment.
Which rules actually apply to us
An earlier version of this page said we complied with "FTC guidelines, FCA regulations, and industry standards". The FCA does not regulate gambling affiliates — it regulates financial services — and naming a regulator that has nothing to do with us is the opposite of a disclosure. It is gone.
What genuinely binds an affiliate depends on where the reader is, and the substance is the same everywhere: say plainly that you are paid, say it where the offer is made rather than in a footer, and state the conditions attached to the offer alongside it.
- UK — the ASA enforces the CAP Code, which requires the significant conditions of a promotion to be presented with the promotion
- EU and Malta — the Unfair Commercial Practices Directive, and the MGA's own advertising rules on the operators we link to
- US — the FTC's Endorsement Guides, where a material connection must be disclosed clearly and conspicuously
We meet the substance of all three by generating the disclosure and the conditions from the same operator record as the link, so neither can be omitted from a page by accident. We are not going to claim an accreditation, a membership or an audit that we do not have.
What About Sponsorships?
BonusLoots occasionally receives sponsorship offers from casinos and sportsbooks. We decline virtually all sponsorships that would require editorial restrictions or favorable coverage.
We may accept sponsorships for:
- Educational content (guides, tutorials) without review elements
- Non-core features like our newsletter or podcast
- Technology or tool development (never editorial)
Sponsorships never influence our casino reviews. A sponsored platform could still receive a negative rating if we identify problems.
Responsible Gambling Support
We earn zero commission from responsible gambling resources. Our links to GambleAware, NCPG, and other support organizations aren't affiliate links. We recommend these resources because people need help, not because we profit from it.
In fact, promoting responsible gambling sometimes conflicts with maximizing affiliate commissions (since healthy gambling habits might mean fewer players). We prioritize player wellbeing anyway.
Our Commitment to You
This is our commitment: We will never let affiliate earnings compromise our integrity. If a choice comes between earning a commission and serving your interests, we choose you every time.
We would rather show you the mechanism than list virtues we have not been tested on yet:
- No agreement means no outbound link, so a dead or decorative "Claim Bonus" button cannot be published
- The conditions of an offer come from the same record as the link and cannot be dropped from a page
- Ratings render from one registry, so a figure cannot say 9.4 in a listing and 4.8 on the review it links to
- Every claim about our own size and reach is counted from the source tree at build time, not typed in by hand
- When we get something wrong, we correct the page and say what changed — see our editorial policy
If you ever feel our reviews seem biased toward high-commission casinos, please contact us. We want to know if our integrity appears compromised. Your trust is everything.
Contact Us About Affiliate Concerns
Questions about our affiliate relationships? Want to verify affiliate status of a specific casino? Have concerns about bias in our reviews? We welcome your questions:
- Email: info@bonusloots.com - Editorial concerns
- Email: info@bonusloots.com - Partnership questions
- Email: info@bonusloots.com - Regulatory/compliance issues
We respond to all editorial integrity concerns within 48 hours. Your feedback helps us improve.
Last Updated
This affiliate disclosure was last updated March 20, 2026. We update this document whenever our revenue model, policies, or affiliate relationships change materially.
How Our Disclosure Protects You
Transparency about affiliate relationships is essential for maintaining trust:
You Can Verify Our Claims
Every casino review links to affiliate disclosure. Every bonus promotion shows casino name. You can independently visit casinos, verify licenses, read other reviews. Our recommendations are accountable - casinos that misbehave lose affiliate standing.
We Cannot Hide Failures
If a casino we affiliate with scams players, we lose credibility and affiliate fees. This creates incentive to recommend only trustworthy casinos. Affiliates who promote bad casinos get caught - destroying their reputation.
Independent Verification
You should still independently verify our recommendations. Check casino licenses (UKGC, MGA). Read other reviews. Test customer support before depositing. Our affiliate disclosure helps you understand our perspective while enabling your independent verification.
Report Suspicious Activity
If you believe we're promoting untrustworthy casinos, report it. Contact us directly with evidence. We welcome criticism and take complaints seriously. Transparency requires accountability.
The Affiliate Model Benefits You
Affiliate relationships allow us to provide comprehensive, free reviews without charging users. We profit only when you choose to sign up through our links. This alignment ensures we recommend casinos we genuinely believe in - poor recommendations hurt our business. Transparency + incentive alignment = trustworthy recommendations.
Frequently Asked Questions
Do you recommend casinos based on affiliate fees?
No. Our ranking methodology focuses on player experience, security, game selection, and customer support. Affiliate fees vary by casino and season, but never influence our editorial decisions. High-earning affiliates sometimes receive lower scores if player feedback is negative.
What happens if you discover problems with an affiliate partner?
We immediately downgrade their review, remove bonus promotions, and clearly state the issue. Player protection always overrides affiliate revenue. Our reputation depends on maintaining integrity.